Marketing 2.0 : strategies for closer customer relationships /

by Corbae, Gerald,

Authors: Jensen, Jacob B.,%1967-%author | Schneider, Dirk,%1966-%author Published by : Springer, (Berlin ; | New York :) Physical details: vi, 151 p. : ill. ; 25 cm. ISBN: 3540002855 Subject(s): Marketing | Brand name products %Management. | Relationship marketing. | Internet marketing. | Customer relations. Year: 2003